~WELCOME
Stop living someone else's Blueprint.
Author Your
Own.
You are not broken. You are
not lacking motivation.
You're just living by default instead of by design.
"Living by Design allows you the authority to override -
not with pressure, but with clarity, purpose, and intentional choice."
~WELCOME
Stop living someone else's Blueprint.
Author Your
Own.
You are not broken. You are not lacking motivation. You're just living by default instead of by design.
"Living by Design allows you the authority to override - not with pressure, but with clarity, purpose, and intentional choice."
~WELCOME
Life will always design itself unless you consciously override it.
Dennis Estes, Founder Live by Design Academy
~WELCOME
Life will always design itself unless you consciously override it.
Dennis Estes, Founder Live by Design Academy
~The Problem (Emma's Story)
You know the feeling:
You are tired of waking up already behind.
You spend your day on everyone else's priorities—your boss's deadlines, your family's needs, society's expectation.
You collapse into bed wondering, "Is this all there is?"
On paper, you look successful. Inside, you feel stuck.
You're Emma. Professional. Capable. Exhausted. Sound familiar?
And you're tired of living by default.
~The Problem (Emma's Story)
You know the feeling:
You are tired of waking up already behind.
You spend your day on everyone else's priorities—your boss's deadlines, your family's needs, society's expectation.
You collapse into bed wondering, "Is this all there is?"
On paper, you look successful. Inside, you feel stuck.
You're Emma. Professional. Capable. Exhausted. Sound familiar?
And you're tired of living by default.
~WELCOME
~The Difference
This Isn't Another Self-Help Program
This is your way back to yourself:
Most Programs
"Transform your entire life NOW"
Motivation-based
Overwhelming
Just mindset
Generic advice
Live by Design
"One decision at a time (you're already doing enough)"
Methodology-based
Calming
Mindset + Money + Method
Built for Emma (women 35 - 55)
~The Philosophy
This system gives you the authority to override—not with pressure, but with clarity, purpose, and intentional choice.
~WELCOME
~The Difference
This Isn't Another Self-Help Program
This is your way back to yourself:
Most Programs
"Transform your entire life NOW"
Motivation-based
Overwhelming
Just mindset
Generic advice
Live by Design
"One decision at a time (you're already doing enough)"
Methodology-based
Calming
Mindset + Money + Method
Built for Emma (women 35 - 55)
~The Philosophy
This system gives you the authority to override—not with pressure, but with clarity, purpose, and intentional choice.
~Why This Works When Everything Else Failed.~
Dennis Estes
About Dennis - In 60 seconds: I've lived this (40+ years), I address your whole life not just goals (Life-First Architecture), I reject hustle culture (Calm Authority), I use Ikigai without pressure, and I teach side income as infrastructure not identity. Bottom line: I help you reclaim authorship.
5 Reasons the Live by Design Academy and Your Personal Lifestyle Blueprint Framework Stand Apart from the Crowd
This is my life's work, distilled, organized, and ready to serve the people who need exactly what I offer. I'm not here to motivate you. I'm here to give you back your authority.
I've Lived the Entire Journey I Teach
I'm not selling theory from a textbook. I've spent 40+ years in the trenches—building businesses, leading teams, failing forward, and transforming my own life.
I blend the mindset of a martial artist (8th-degree black belt) with the wisdom of a seasoned entrepreneur and the heart of someone who's walked the path from autopilot to intentional living.
People trust me because I've walked my talk. I have been where my clients are now.
Life-First Architecture, Not Tactics-First Hustle
Most programs start with goals, habits, or motivation.
I start with authority and ownership—helping people see they're managing a life they never consciously chose.
My Personal Lifestyle Planning methodology addresses the whole system (Mind, Body, Family, Society, Finances) before tactics, which prevents misalignment and burnout.
Calm Authority Over Hype Culture
I reject the pressure, urgency, and emotional leverage that dominates personal development and network marketing.
My approach is grounded, steady, and human-paced. I teach that if a business model requires people to sacrifice their health or relationships, the model is flawed—not the person.
This attracts anyone who wants longevity and integrity, not another exhausting hustle.
Multiple Sources of Income (MSI) as an Infrastructure, Not Identity
I teach Multiple Sources of Income as a tool for freedom and reduced dependency—not as a personality or lifestyle brand.
This reframes side hustles as a support system that fits inside a well-designed life, rather than demanding people perform or sacrifice themselves to build them.
Bottom line: Live by Design Academy doesn't just help people get better at managing their lives. It helps them reclaim authorship of them.
~Why This Works When Everything Else Failed.~
Dennis Estes
About Dennis - In 60 seconds: I've lived this
(40+ years), I address your whole life not just goals (Life-First Architecture), I reject hustle culture (Calm Authority), I use Ikigai without pressure, and I teach side income as infrastructure not identity. Bottom line: I help you reclaim authorship.
5 Reasons the Live by Design Academy and
Your Personal Lifestyle Blueprint Framework Stand Apart from the Crowd
This is my life's work, distilled, organized, and ready
to serve the people who need exactly what I offer. I'm not here to motivate you. I'm here to give you back
your authority.
I've Lived the Entire Journey I Teach
I'm not selling theory from a textbook. I've spent 40+ years in the trenches—building businesses, leading teams, failing forward, and transforming my own life.
I blend the mindset of a martial artist (8th-degree black belt) with
the wisdom of a seasoned entrepreneur and the heart of someone who's walked the path from autopilot to intentional living.
People trust me because I've walked my talk. I have been where my clients are now.
Life-First Architecture, Not Tactics-First Hustle
Most programs start with goals, habits, or motivation.
I start with authority and ownership—helping people see they're managing a life they never consciously chose.
My Personal Lifestyle Planning methodology addresses the whole system (Mind, Body, Family, Society, Finances) before tactics, which prevents misalignment and burnout.
Calm Authority Over Hype Culture
I reject the pressure, urgency, and emotional leverage that
dominates personal development and network marketing.
My approach is grounded, steady, and human-paced. I teach that if
a business model requires people to sacrifice their health or relationships, the model is flawed—not the person.
This attracts anyone who wants longevity and integrity, not another exhausting hustle.
Multiple Sources of Income (MSI) as an Infrastructure, Not Identity
I teach Multiple Sources of Income as a tool for freedom and
reduced dependency—not as a personality or lifestyle brand.
This reframes side hustles as a support system that fits inside a well-designed life, rather than demanding people perform or sacrifice themselves to build them.
Bottom line: Live by Design Academy doesn't just help people
get better at managing their lives. It helps them reclaim authorship of them.
How It Works
Your 7 Step Transformation
Step 1: Remember what actually matters to you (not what you think should matter)
Step 2: Understand your Ikigai and map where fulfillment lives
Step 3: Assess your 5 Keys to Balance
Step 4: Break free from default mode by re-framing roadblocks
Step 5: Design your vision and set intentional goals
Step 6: Consider income aligned with your life (not consuming it)
Step 7: Build your complete Personal Lifestyle Blueprint
How It Works
Your 7 Step Transformation
Step 1: Remember what actually matters to you (not what you think should matter)
Step 2: Understand your Ikigai and map where fulfillment lives
Step 3: Assess your 5 Keys to Balance
Step 4: Break free from default mode by re-framing roadblocks
Step 5: Design your vision and set intentional goals
Step 6: Consider income aligned with your life (not consuming it)
Step 7: Build your complete Personal Lifestyle Blueprint
~What's Inside~
The Complete Live by Design System = $27 Early Bird
You get all three essential tools:
✓ Live by Design eBook (60 pages) - so you stop second-guessing every decision
✓ Companion Workbook (43 pages) - so you have clarity, not just ideas
✓ Daily Gratitude Journal - so you remember who you're becoming
[Get the Complete System - $27]
(Regular price $37 | Individual items available below)"
Live by Design eBook - so you stop second guessing every decision.
Discover your Ikigai (where passion, skill, contribution, and income intersect)
Balance the 5 Keys: Body, Mind, Family, Society, Finances
Reframe roadblocks into stepping stones
Create your Personal Lifestyle Blueprint
Companion Workbook - so you have clarity, not just ideas.
Guided exercises for each chapter
Ikigai Venn diagram mapping
Self-assessments and scoring tools
Goal frameworks (End Goals vs. Means Goals)
Side hustle exploration and alignment checklist
Your complete Lifestyle Blueprint template
Daily Gratitude Journal - so you remember who you are becoming.
Structured rotating prompts that keep practice fresh
Conscious acknowledgment of the life you're creating
Anchored by: "All I have right now is this moment and this moment is enough"
~What's Inside~
The Complete Live by Design System = $27 Early Bird
You get all three essential tools:
✓ Live by Design eBook (60 pages) - so you stop second-guessing every decision
✓ Companion Workbook (43 pages) - so you have clarity, not just ideas
✓ Daily Gratitude Journal - so you remember who you're becoming
[Get the Complete System - $27]
(Regular price $37 | Individual items available below)"
Live by Design eBook - so you stop second guessing every decision.
Discover your Ikigai (where passion, skill, contribution, and income intersect)
Balance the 5 Keys: Body, Mind, Family, Society, Finances
Reframe roadblocks into stepping stones
Create your Personal Lifestyle Blueprint
Companion Workbook - so you have clarity, not just ideas.
Guided exercises for each chapter
Ikigai Venn diagram mapping
Self-assessments and scoring tools
Goal frameworks (End Goals vs. Means Goals)
Side hustle exploration and alignment checklist
Your complete Lifestyle Blueprint template
Daily Gratitude Journal - so you remember who you are becoming.
Structured rotating prompts that keep practice fresh
Conscious acknowledgment of the life you're creating
Anchored by: "All I have right now is this moment and this moment is enough"
Live by Design Essentials Bundle
Personal Lifestyle Blueprint
Live by Design e Book
The book that started the Academy
Live by Design Essentials Bundle
Companion to Live by Design eBook
Live by Design Essentials Bundle
Personal Lifestyle Blueprint
Live by Design e Book
The book that started the Academy
Live by Design Essentials Bundle
Companion to Live by Design eBook
The Live by Design Difference
Clients describe moving from feeling "stretched thin" and "exhausted" despite external success to feeling calm, decisive, and back in charge
of their lives. The most common phrase that comes up is some variation of: "I'm not reacting to my life anymore—I'm choosing it."
What stands out most is this: clients don't just say they're more productive or motivated. They say they came back to themselves. They're living lives they designed instead of lives that happened to them.
What They Say About My Approach:
You simplified how they discovered their purpose (through Ikigai without pressure)
You helped them see their exhaustion was structural, not personal
You gave them permission to stop over-functioning
You created a Personal Lifestyle Plan that actually fit their real life, not an ideal fantasy
The Live by Design Difference
Clients describe moving from feeling "stretched thin" and "exhausted" despite external success to feeling calm, decisive, and back in charge of their lives. The most common phrase that comes up is some variation of: "I'm not reacting to my life anymore—I'm choosing it."
What stands out most is this: clients don't just say they're more productive or motivated. They say they came back to themselves. They're living lives they designed instead of lives that happened to them.
What They Say About My Approach:
You simplified how they discovered their purpose (through Ikigai without pressure)
You helped them see their exhaustion was structural, not personal
You gave them permission to stop over-functioning
You created a Personal Lifestyle Plan that actually fit their real life, not an ideal fantasy
Frequently Asked Question
Is this just another gratitude journal or vision board exercise?
No. This is a complete methodology. You'll get frameworks for decision-making, income strategy (side hustle exploration), balance assessment tools, and a structured blueprint-building process. It's strategy, not just inspiration.
I've tried other programs and felt overwhelmed. Will this be different?
Yes. This is designed around "one decision at a time" rather than massive overnight transformation. You work at your own pace with calm, permission-giving guidance—not pressure.
How is this different from other life coaching programs?
Most programs sell motivation. We sell authorship. This blends Eastern wisdom (Ikigai) with Western action, focuses on decision authority (not just mindset), and includes practical income strategy alongside personal development.
What if I start this and don't follow through?
This isn't about perfection. It's about one conscious choice at a time. The blueprint adapts to your life—not the other way around.
Who is Emma?
Emma represents women aged 35-55 or anyone who feels stuck despite external success. She's stretched thin, living on autopilot, and ready to reclaim authorship of her life. If that resonates, this is for you.
Frequently Asked Question
Is this just another gratitude journal or vision board exercise?
No. This is a complete methodology. You'll get frameworks for decision-making, income strategy (side hustle exploration), balance assessment tools, and a structured blueprint-building process. It's strategy, not just inspiration.
I've tried other programs and felt overwhelmed. Will this be different?
Yes. This is designed around "one decision at a time" rather than massive overnight transformation. You work at your own pace with calm, permission-giving guidance—not pressure.
How is this different from other life coaching programs?
Most programs sell motivation. We sell authorship. This blends Eastern wisdom (Ikigai) with Western action, focuses on decision authority (not just mindset), and includes practical income strategy alongside personal development.
What if I start this and don't follow through?
This isn't about perfection. It's about one conscious choice at a time. The blueprint adapts to your life—not the other way around.
Who is Emma?
Emma represents women aged 35-55 or anyone who feels stuck despite external success. She's stretched thin, living on autopilot, and ready to reclaim authorship of her life. If that resonates, this is for you.
We Help You to Live by
Design not by Default.
Let's talk about Your Personal Lifestyle Blueprint.
You Have Two Choices
Choice 1: Let another month pass. Wake up next Tuesday feeling the same way you did last Tuesday.
Choice 2: Invest 30 minutes today to remember who you are beneath the exhaustion.
The methodology is here. The workbook is ready. The journal is waiting.
All you need is permission to begin.
[Get the Complete System - $27] Early Bird Special - First 50 buyers only
After 50 sales, price increases to $37.
Stop managing a life you never chose. Start designing one that's actually yours.
Copyright: © 2026 JAZE 11 LLC - All Rights Reserved
We Help You to Live by
Design not by Default.
Let's talk about Your Personal Lifestyle Blueprint.
You Have Two Choices
Choice 1: Let another month pass. Wake up next Tuesday feeling the same way you did last Tuesday.
Choice 2: Invest 30 minutes today to remember who you are beneath the exhaustion.
The methodology is here. The workbook is ready. The journal is waiting.
All you need is permission to begin.
[Get the Complete System - $27] Early Bird Special - First 50 buyers only
After 50 sales, price increases to $37.
Stop managing a life you never chose. Start designing one that's actually yours.
Copyright: © 2026 JAZE 11 LLC - All Rights Reserved